What is Wayfinding?

Wayfinding is the art and science of moving people through an environment to a desired location using a number of visual cues including, but not limited to, directional signage, place identification, streetscaping, visual landmarks and many forms of environmental graphics. 

Environmental graphic design is the combined disciplines of graphic design, architecture, story telling, industrial design and landscape architecture. Simply put, it is the design and application of visual communications in the build world. 

First coined in the 1960s, the word wayfinding has become an integral part of urban planning and placemaking. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when visitors can easily find their way there. Districts become popular destinations when a brand-supportive wayfinding system illuminates a clearly marked path for patrons.

With the proper combination of planning, design and branding, a wayfinding system can be as beautiful as it is functional. It will enhance the character of an area by creating a memorable sense of place for visitors and the local community. 

Our Process for Developing a Wayfinding Plan

Step 1: A Research and Planning phase begins with a kick-off meeting conducted between the client’s representative and the Mayfield Creative team. Protocols for approvals are discussed and understood. The contract is reviewed and questions are answered. Resource materials are requested from the client such as existing collateral, style guides, architectural plans, etc. A project deadline is determined. Research begins. The industry, market and competition are evaluated. For a wayfinding project, the site is surveyed. Resource materials are gathered. 

Step 2: A Concept phase begins with a charette session where ideas are tossed around in an open forum. Rough concepts are created and an internal review determines what will be submitted to the client. Revisions are made and presented. 

Step 3: Upon receiving comments from the client, a Development phase begins with an internal review. The concepts are narrowed down to one for development. At this time, budget costs may be collected from one or more vendors. An internal review is conducted. The second submittal is presented to the client for review and comment. The approved design is refined to reflect the client’s comments. 

Step 4: A Bid Document is prepared in a Documentation phase. It includes scaled drawings, a message schedule, written specifications and a location plan. It is submitted to qualified vendors for bidding. The bids are reviewed and a recommendation is given to the client. The project is awarded to a winning bidder. 

Step 5: We provide project oversight services in a Production Management phase. We monitor the fabrication process, review fabricator’s submittals and assess the finished product. 

At the end of a project we are often asked to create a standards manual to serve as a guideline for future additions to the system.